Promotional Products
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Promotional Product Blogs & Information ~

  • Help Build Customer Awareness
The most important achievement of a promotional product is that it can develop a positive feeling about a brand. The promotional gifts are mostly used as the gifts to appreciate the customers. They are given out on different occasions when the companies interact with the customers directly. Different businesses practice different strategies in distributing promotional gifts to the customers. While some of them distribute the promotional products as the loyalty gifts for the customers, others use them as complimentary gifts or thank-you gifts to the participants of a corporate event. In all these cases, the gifts perform their role as brand ambassadors.
There are many occasions which can be appropriately used to regard your customers. For example, if you are participating in an exhibition, you can use this platform for a direct interaction with your prospective customers. As the exhibitions are usually open to the public and they have a specific theme to cover, most of the visitors who turn up for the show become your potential customers. This is the best occasion to show your appreciation towards them. You can use a special gift, for example, a pen, a cap or a rucksack as the gifts for them. While choosing the gifts for your customers, make sure that they are perfectly matching to the customers' tastes. At the leading suppliers, you can find a number of promotional products that can function as the best gifts for your customers.
Whether you choose the least expensive sticky notes or keyrings, or you opt for the expensive bags or folders, you are going to get the double benefits over your investment. The promotional value of gifts is directly proportional to their price. The more you invest, the more you gain from them. However, small gifts are not behind in their ability to communicate the brand's message effectively. There are the least expensive pens, mouse mats, keyrings or paper products to offer you the most convenient form of advertising for your brand.
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is your Direct Source for promotional products and apparel. We look forward to working with you our customer to help increase market share and sales. ¶


  • Strategic Use of Promotional Products
The use of promotional products is a common practice in marketing and advertising nowadays. Almost anything that can be printed on can be used as promotional products. T-shirts, desk calendars, planners, mugs, pens, umbrellas, and the likes are just a few of the more common promotional products that are given away. Most companies distribute promotional products during special occasions, such as Christmas or their anniversaries, but of course, with such a wide range of choices, and apparent positive results from this move, there are more strategic ways of maximizing the effects of promotional products.

Promotional items can be used as an additional customer incentive to get them to purchase your product. This especially works for consumer products. In buying consumer goods, customers have a low level of loyalty for different brands. There isn't that much difference between various brands, and most of the time, people prefer either the cheaper one, or the market leader.

To create a niche in between the two monopolizing brands, one good idea is to offer additional incentives that neither of the two has. Package your promotional product along with your main product. This way, the customers who see that they get something free when they buy your product will now include you in their decision-making process. And given the short span of decision-making time that most customers have when they buy consumer products, they will most likely go for the product that gives them the better value among others. Going for the cheaper means they're settling for a lower quality product. Going for the market leader, which is most likely more expensive then normal, is spending a ton for something that a cheaper alternative can actually do.

So your product, offering the additional benefit of the promotional product enclosed in the package, would certainly stand out during that brief but crucial selection process. In this way, every single piece of promotional product you give away is geared towards a sale, and is not useless.

Aside from consumer acquisition, promotional products also help in improving customer relations to increase the level of retention. With the use of these
corporate gifts, you help them remember your brand more than any other. They remember your brand because of the added benefit of the promotional product, which raises the chances of their buying your product again. This works even better especially when you have different kinds of promotional products; customers would want to collect them all. We can see this evidently in fast food chains or cereal products, where they offer a series of collectible toys for the consumers. Aside from making the customers buy the product, they make them buy it again and again.

However, promotional products should not be underestimated, because its benefits certainly do not end there. In fact, it rarely ever ends at all. Some promotional products such as mugs, pitchers, and t-shirts have a long life span. Unlike pens or calendars that get thrown away eventually, the promotional products that can be used for a long time is worth a million dollar
advertising campaign, given that its effects are long-term and extends long after the purchase. With your brand name printed right in the middle of these promotional products, every time the customers use it, they remember your brand more than any other.

Gaining such a top-of-mind position in the customers' minds is a very useful benefit, especially against multiple competitors. It's like having your own spy ad right in their own homes, under their very noses. Each time they wear the shirt and look at the mirror, each time they pick up the mug, each time they fill the pitcher with water, they will unconsciously be exposed to your brand name and increase the probability of being remembered. And when they have their friends over and see the useful pitcher, or when officemates see the useful mug, it's like free advertising to new potential customers.

Although some companies may not be too keen about using promotional products, its effects are very beneficial, indeed. Promotional products can either be a waste of money and effort, or they can actually bring more value than they're worth. The key is to know how best to use them. We can help make this happen and work towards getting you noticed. ¶
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Common Terms

Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)
Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.
4-color Process: a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors.
Pantone Matching System (PMS): a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.
Camera-ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.
Bleeds: printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8?), then cuts the paper down to the document size.
Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed.
Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.
Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production.
Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination.
Less than Minimum: the fee charged for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.
Etching: using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
Engraving: cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving.
Colorfill: screen printing an image and then debossing it onto the vinyl's surface
Embroidery: stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.
Debossing: depressing an image into a material's surface so that the image sits below the product surface
Embossing: impressing an image in relief to achieve a raised surface
Hot Stamp: setting a design on a relief die, which is then heated and pressed onto the printing surface
Laser or Foil Stamp: applying metallic or colored foil imprints to vinyl, leather or paper surfaces
Personalization: imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.
Die-casting: injecting molten metal into the cavity of a carved die (a mold)
Die-striking: producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die

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